NAEYC is the largest early childhood education conference in the world, and is a sea of booths with stock photos of the same children and teachers. It was imperative that this booth stood out. Gryphon House is a book publisher, and I wanted that to be obvious at first glance.

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The concept I developed for this design revolved around a warm, cozy bookstore. I was all about the details—every item was life-size, down to the books on the shelves, and I even matched the wood grain on the shelves to match the physical ones in the booth. Throughout the graphics I hid surprises for people to discover, such as a friendly spider dangling from a web, which enticed people to look closer and spend more time in the booth. This booth was overall a huge hit and stood out against all of the other tradeshow exhibits. One attendee wanted their picture taken in front of the tower because they loved it so much!

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All illustrations were sourced from Shutterstock and pieced together, minus a few of the white illustrations that I drew.